FA agrees new £30m three-year deal for women’s football

The Football Association and Barclays have agreed a new three-year £30m sponsorship deal that will double the bank’s investment in women’s and girls’ football.

In addition to extending the title sponsorship of the Women’s Super League, Barclays will become title sponsor of the women’s Championship as part of the deal and increase its support for the development of the grassroots game.

The agreement sets a record for investment in women’s sport in the UK, having already done so in 2019 when Barclays became the first title sponsor of the then newly professional WSL. It has since signed a multimillion-pound broadcast deal with Sky Sports and BBC Sport.

The FA’s director of women’s professional game, Kelly Simmons, said: “Barclays have played a crucial role in the growth of women’s and girls’ football, so it is excellent news that they are committing to a new record investment in the women’s and girls’ pyramid until 2025.”

Since Barclays became title sponsor of the WSL and backed the FA Girls’ Football School Partnership, which aims to give girls equal access to football in schools, 9,700 schools have joined the scheme taking the total over 12,000 and the ambition is to reach girls at 90% of primary and secondary schools in the UK.

In addition to the support for women’s football, the bank has extended its tenure as official banking partner of the Premier League until 2025 and is launching a new “community fund” to offer grants and resources to grassroots groups, primarily those supporting young people in deprived or underrepresented areas who are not yet benefiting from the football pyramid.

Barclays’ group head of public policy and corporate responsibility, Sasha Wiggins, said: “Collectively we have been through extraordinarily difficult times over the last 18 months and over that time football has done much to help raise spirits and bring people together. Yet we are also aware that this is an important time to drive equity across the game.

“The doubling of our investment in women’s and girls’ football, whilst continuing to support men’s football, and providing finance to the smallest football organisations through the new community fund, is the right way to support the future of the game for everyone’s benefit.”